Curated · free
Free resources for store owners
Official, free (or free-to-start) resources we point new store owners to again and again. No affiliate links on this page.
📚 Learn the platforms
🔎 Get found on Google
📊 Measure
- Google Analytics
- Google Trends for demand checks
- Microsoft Clarity heatmaps
📣 Social selling
🎨 Design & photos
- Canva for graphics
- Photopea, a free in-browser editor
- Unsplash for lifestyle imagery
- Google Fonts
🏛️ Government small-business help
- U.S. SBA Business Guide
- FTC business guidance (advertising and online selling rules)
- Innovation Canada business benefits finder
- GOV.UK business
- WIPO Global Brand Database (trademark search)
External links open third-party sites we don't control. Inclusion isn't an endorsement, and all names are trademarks of their owners.