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The Monthly Store Launch Challenge

Launch a new store, or make one meaningful improvement to an existing one, before the end of the month. Show us the before and after. The best entries win prizes and a spotlight in front of our readers.

⏳ Entries close: end of this month
1st place
🥇

Grand prize

  • A 60-minute one-to-one expert store review and growth plan
  • A featured homepage spotlight for 30 days
  • A sponsor prize when one is available that month (announced below)
🥈

Runner-up

  • A written conversion audit with 10 specific fixes
  • A feature in our monthly winners post
🌱

Best first-time founder

  • A 30-minute launch strategy call
  • A feature in our monthly winners post
🎁 This month's sponsor prize: none confirmed yet. Want your brand here? Sponsor a prize or fund the prize pool.

How judging works

  1. Clarity (30%)

    Can a first-time visitor tell what you sell and why it's for them within five seconds?

  2. Product pages (25%)

    Photos, descriptions, pricing and trust signals.

  3. Improvement (25%)

    How much better it is than the "before", or how complete a brand-new launch is.

  4. Originality (20%)

    A distinct brand, voice and offer.

Enter this month

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