The Monthly Store Launch Challenge
Launch a new store, or make one meaningful improvement to an existing one, before the end of the month. Show us the before and after. The best entries win prizes and a spotlight in front of our readers.
Grand prize
- A 60-minute one-to-one expert store review and growth plan
- A featured homepage spotlight for 30 days
- A sponsor prize when one is available that month (announced below)
Runner-up
- A written conversion audit with 10 specific fixes
- A feature in our monthly winners post
Best first-time founder
- A 30-minute launch strategy call
- A feature in our monthly winners post
How judging works
Clarity (30%)
Can a first-time visitor tell what you sell and why it's for them within five seconds?
Product pages (25%)
Photos, descriptions, pricing and trust signals.
Improvement (25%)
How much better it is than the "before", or how complete a brand-new launch is.
Originality (20%)
A distinct brand, voice and offer.
Enter this month
Official rules (summary)
No purchase necessary. Entering is free, and buying any product or service does not improve your chances of winning. The challenge is void where prohibited or restricted by law.
- Organiser: GetYourStore.com.
- Eligibility: individuals aged 18+ (or the age of majority in their jurisdiction) who own or manage the store entered. Organiser staff and their immediate families are not eligible. Residents of jurisdictions where such contests are prohibited may not enter.
- Period: each challenge runs from the 1st day of the calendar month until 23:59 (entrant's local time) on its last day. One entry per person per month.
- Selection: winners are chosen by a judging panel using the published criteria. This is a skill-based competition, not a lottery. Where required by law (for example, in Canada), a winner may need to correctly answer a time-limited skill-testing question before receiving a prize.
- Prizes: as listed on this page for the month of entry. Prizes have no cash alternative unless stated and are not transferable. Sponsor prizes are provided and fulfilled by the named sponsor. The organiser may substitute a prize of equal or greater value.
- Notification: winners are notified by email within 14 days of the close and must reply within 14 days, or an alternate winner may be chosen.
- Content: entrants keep ownership of their store and content, and grant the organiser a licence to feature the store name, URL, screenshots and description for promoting the challenge.
- Conduct: entries promoting illegal, misleading, adult or infringing products are disqualified.
- Privacy: entry data is used only to run the challenge, as described in our Privacy Policy.
- General: the organiser may modify or cancel a challenge if circumstances beyond its control prevent it from running fairly. Decisions of the judges are final.